No spreadsheets. No shame. Just a clear, practical path to making the one account that’s supposed to take care of you actually work — in about two hours.
Fourteen short steps that turn confusion into confidence — written for real people, not finance majors.
How three 1% changes can add six figures to your retirement over a career.
How to capture every dollar of your match — the raise most people leave on the table.
Choose your funds and understand fees without becoming a stock expert.
Exactly what to do this week — enroll, optimize, and set it on autopilot.
Enter your numbers and watch the “three 1% shifts” from the book go to work. No email required — just play with it.
Example: “50% up to 6%” means your employer adds 50¢ for every $1 you contribute, on the first 6% of your pay.
That’s $0 more — just from capturing your full match, adding 1% to your contribution, and improving your return by 1%.
Estimates only, for illustration. Assumes steady salary, contributions, and a constant annual return, compounded yearly. Real results vary. This is educational, not financial advice.
Drop your email and we’ll send you the opening of the book: the one big idea, what a 401(k) really is, getting started, and how much to contribute. Read it in 20 minutes.
For yourself, or for the people you serve.
The complete 14-step guide — paperback or Kindle — available now on Amazon. Everything you need to make your 401(k) work for the life you actually want.
Buy on Amazon401(k) advisors and employers: give your clients and employees a guide they’ll actually read. Bulk pricing, co-branding, and licensing available. Tell us what you need below.
Request bulk pricingBuying for a firm, a team, or an employee base? Send a few details and Tony will get back to you personally.
For people who want more than a book: private 1:1 sessions and small-group cohorts where we build your plan together. Spots are intentionally limited so everyone gets real attention.
Join the waitlist and you’ll be first to hear when spots open — with founding-member pricing reserved for the list.
Tony Doble has spent his career making money make sense for people who were never taught how it works. After years in retirement planning and financial education — sitting across the table from hardworking people who felt behind through no fault of their own — he made it his mission to give others the tools he once wished he had.
He’s also the author of Charlie’s Money Choices and Purpose, Mindset & Money. He lives in Orange County with his wife Karly and their kids.